The ATKV serves over 70,000 members across South Africa — but their digital experience was fragmented, making it difficult for members to access their benefits, book resorts, or stay connected to the community they love.
What's the challenge
The organisation needed a single app that could bring together resort bookings, membership benefits, community content, and payments — all while carrying the warmth of the ATKV brand.
Fragmented Member Experience
ATKV had no single place where members could connect, see what's on offer, and make the most of their membership benefits.
Administrative Complexity
With so many resorts, it became difficult to standardise processes and administration across all their properties.
Limited Digital Payment Infrastructure
Members used Knightsbridge for bookings but had no single place to pay fees and spend their membership benefits.
From problem to solution
Discover
I started with an information architecture diagram to map all content correctly. Through meetings, site mapping and qualitative research, I understood exactly what the client needed.
Define
I designed detailed user flows covering each individual user experience, ensuring all screens were mapped to meet user goals.
Design
Wireframes were used to get initial concepts approved, then iterated until signed off. A component-based design system ensured consistency and brand alignment throughout.
Develop
Design files were prepared for AI compatibility and handed off to developers with full documentation.
The Solution
Five core features, each designed to make resort life, membership and community feel effortless.
Log In
Language Selection
Content Preference
Location Preference
Newsletter
Dashboard
Project Filter
All Projects
Cultural Projects
Community Giving
Benefits & Rewards
Payment Partner
Filter Functionality
Chosen Resort
Resort Facilities
Accommodation Options
Outcomes
The client was closely involved throughout the process. Designs were signed off with confidence and the platform is currently in active development.